All Episodes
Episodes
Your Sales Self: The Psychology Behind Helping People Say Yes
What if the reason your admissions team isn't converting has nothing to do with their skills, and everything to do with the story they're telling themselves about sales?
In this episode, Nicola Lutz sits down with...
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Why Admissions Teams Don't Ask for the Close, And What It's Costing Your Enrolments
Getting a "no" feels like a physical injury. Neuroscience proves it.
Functional MRI studies show that social rejection activates the same regions of the brain as physical pain. And once you understand that, a lot of...
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What Schools Get Wrong: An Agent's Honest Take
Most schools think turning up is enough. Book the meeting, open the deck, present the school. Job done.
But according to Basia Salamon, one of Poland's leading education agents and founder of boutique consultancy...
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Email sign offs, Why it impacts your enrolments
You've definitely written this in an email:
âIf you have any questions, please donât hesitate to call.â
It sounds polite. Professional. Safe. But in student recruitment, itâs often where the conversation...
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The "Crazy Busy" Trap
In this episode of Selling Education, Iâm joined by career confidence expert Zena Everett to talk about something most admissions and recruitment teams feel but rarely unpack properly, the âcrazy busyâ trap. We dig...
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Selling to Presenting With Ian Aird
In this episode of Selling Education, I sit down with Ian Aird, CEO of English Australia and one of the most commercially astute leaders in the ELICOS sector.
With 25 years across teaching, admissions, marketing,...
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What's Really Working in School Marketing
Iâm joined by Brendan Schneider, founder of SchneiderB Media, and one of the few people in school marketing whoâs actually done the job. Admissions, marketing, leadership, budgets, boards, pressure. Heâs been...
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What Happens In Schools
In this solo episode of Selling Education, I tackle a question that makes many schools uncomfortable, but cannot be avoided any longer.
What happens in admissions teams that would never be acceptable in a well-run...
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Smart Admissions: Personalise, Connect & Convert Using AI
In todays episode we have the one and only Julie Holmes.Discover how independent schools and admissions teams can use AI to increase enrolments.
Julie Holmes, serial inventor, tech developer, and #1 rated No Fluff...
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Get their Attention-then keep it - Keeping Students Interested with great service
What really drives student bookings in todayâs market?In this episode, Umang Ghandecha, Executive Director at Londonist Global and one of the Hurun UK Under-35s, shares proven strategies for agents and educators to...
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Selling Education: How to Be Persuasive Without Being Pushy, with Lee Warren
If youâve ever worried about sounding too âsalesyâ when talking to parents, agents, or even your Head this episode is for you.
Lee Warren joins Nicola Lutz to talk about how to become more persuasive, more memorable,...
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"How One Phone Call Turned into 4 Years of Bookings" with Kevin McNally
Kevin McNally is a seasoned figure in international language education with over 25 years of industry experience. As Owner and Director of Torquay International School (operating as International House Torquay), he...
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