All Episodes
Episodes
Revenue Follows Relationships. A hot take from Amit Mehta, Founder of Inspired Learning Group
Amit Mehta didn't plan a career in education.He built ILG from three struggling schools into a group of 35 schools and nurseries, and along the way worked out that the sector's biggest problem isn't marketing or fees,...
View Episode
Meet Jenny - The Parent Your School Keeps Missing.
Most schools and counsellors think they've done their ideal client persona work. hey haven't. This week Helen Tudor (energetic, hard-nosed, slightly woo - her words) joins me to talk stick figures, attracting the...
View Episode
The Ugly Frog In Your Enquiry Pipeline
Somewhere in your student enquiry pipeline right now, there's a family who went quiet after visiting, an agent whose enthusiasm never turned into bookings, or a student you promised to get back to and haven't. You...
View Episode
Your Sales Self: The Psychology Behind Helping People Say Yes
What if the reason your admissions team isn't converting has nothing to do with their skills, and everything to do with the story they're telling themselves about sales?
In this episode, Nicola Lutz sits down with...
View Episode
Why Admissions Teams Don't Ask for the Close, And What It's Costing Your Enrolments
Getting a "no" feels like a physical injury. Neuroscience proves it.
Functional MRI studies show that social rejection activates the same regions of the brain as physical pain. And once you understand that, a lot of...
View Episode
What Schools Get Wrong: An Agent's Honest Take
Most schools think turning up is enough. Book the meeting, open the deck, present the school. Job done.
But according to Basia Salamon, one of Poland's leading education agents and founder of boutique consultancy...
View Episode
Email sign offs, Why it impacts your enrolments
You've definitely written this in an email:
“If you have any questions, please don’t hesitate to call.”
It sounds polite. Professional. Safe. But in student recruitment, it’s often where the conversation...
View Episode
The "Crazy Busy" Trap
In this episode of Selling Education, I’m joined by career confidence expert Zena Everett to talk about something most admissions and recruitment teams feel but rarely unpack properly, the “crazy busy” trap. We dig...
View Episode
Selling to Presenting With Ian Aird
In this episode of Selling Education, I sit down with Ian Aird, CEO of English Australia and one of the most commercially astute leaders in the ELICOS sector.
With 25 years across teaching, admissions, marketing,...
View Episode
What's Really Working in School Marketing
I’m joined by Brendan Schneider, founder of SchneiderB Media, and one of the few people in school marketing who’s actually done the job. Admissions, marketing, leadership, budgets, boards, pressure. He’s been...
View Episode
What Happens In Schools
In this solo episode of Selling Education, I tackle a question that makes many schools uncomfortable, but cannot be avoided any longer.
What happens in admissions teams that would never be acceptable in a well-run...
View Episode
Smart Admissions: Personalise, Connect & Convert Using AI
In todays episode we have the one and only Julie Holmes.Discover how independent schools and admissions teams can use AI to increase enrolments.
Julie Holmes, serial inventor, tech developer, and #1 rated No Fluff...
View Episode
