The Ugly Frog In Your Enquiry Pipeline

Somewhere in your student enquiry pipeline right now, there's a family who went quiet after visiting, an agent whose enthusiasm never turned into bookings, or a student you promised to get back to and haven't. You know exactly who it is. That's your frog, and you've been finding very productive-looking ways to avoid it.

Nicola takes Brian Tracy's Eat That Frog and applies it specifically to admissions and education sales: what your "frog" actually looks like in a pipeline, why checking your emails first thing is the most effective way to never eat the damn thing, and the ABCDE method for being brutally honest about which of your tasks are actually moving the needle versus just making you feel busy. Plus the "converter mindset" that separates people who process enquiries from people who convert them.
As a start to the 2026 academic year, this is a great listen to get the important stuff done!

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