Hello, I'm Nicola Lutz
I help schools and education agents increase their international student enrolments.
More sales.
More efficiently.
No matter how large (or small) your team.
No matter your sales set-up.
We start from wherever you are.
I do this through my consultancy agency, No Fluff.
  IS THIS YOU?Â
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You feel you are missing out on student bookings
You are great at reacting to leads and enquiries, but don't follow up as much as you could, and are not being proactive in finding new clients
You are short on time but need more sales
You need help simplifying your sales process to make it more efficient but also more effective. You just aren't sure where to start
The world has changed and you're not sure your marketing and sales messaging has kept up
You're doing the same as pre-covid, but now you need to stand out from the competition, widen your student market base and refine your messaging to really resonate with those students and agents.
Are you an educational agent or counsellor?
 Youâd like to recruit more students, or maybe save time doing so?
Perhaps you want to squeeze more bookings out of that marketing spend, tidy up your processes but still keep the excellent customer service youâre known for.
Great! We can help!
Come on in, then!
Are you an independent school or secondary education institution?
You might be in Admissions or Marketing, maybe the Registrar or even the Head.
Youâd like to increase admissions with those right-fit pupils, but youâre also busy and under pressure.
I absolutely understand, and I help schools like yours all the time.
Youâre welcome.
Are you a language school or language provider?
You probably want to build or maintain a great nationality mix, reduce discounting, onboard new agents, and reach capacity, especially in those âshoulderâ weeks.
Youâre running on a tight margin, you need to convert every possible enquiry into a booking.
Iâm here for you.Â
Or none of these! Well, hello enigmatic stranger!
You're a business that has integrity and wants to make more sales and grow, but right-fit sales, without arm-twisting and sneaky tactics.
You want to build relationships, not just have customers, with easy repeat business and outstanding customer experience.
You know you can improve and be more efficient at it, you just need some outside support from an expert.
We had a fabulous CPD session with Nicola. The team really responded to Nicola's guidance and coaching.
One of the most powerful moments was when the team implemented Nicola's techniques and achieved a number of success stories through the day.
Highly recommend for any school admissions departments.
- Adam Cawkwell
Bradfield College
Nicola is a very enthusiastic and knowledgeable trainer, who makes everything seem achievable.
I have joined some of her free online group training and also in person for a specific purpose.
She has a huge amount of experience in the international education industry, with tips and tricks that can be adapted for sales roles in companies of all sizes.
- Louise Hunter
ATC Language Schools
Nicola spent the day with our Admissions staff at Taunton School, working on improving our conversion rates through improved follow up systems and practices.
The day was extremely enjoyable and informative and the team left with many practical ideas they could put into use straight away.
Having someone like Nicola, with bags of experience in the field of Admissions, deliver training is hugely beneficial because it can be so easy to work within your own little bubble and it's only when you have experienced external eyes on what you do that you can start to make those all important adjustments and improvements to your practices.
We ended the day's training with plenty of food for thought, which is exactly what I was looking for.
- Mark Tobin
Epsom College
I have known Nicola for many years in a variety of capacities and have always valued her experience, insight, and deep knowledge of sales within the independent school sector. I genuinely donât know of anyone else who offers such specialist, school-specific sales training.
Most recently, Nicola delivered a full day of training at our school for colleagues across Admissions, Marketing, Boarding, and CLG. The session covered retention, conversion, communication, and highly practical guidance on effective follow-up. It was incredibly affirming to hear what we are already doing well, while also being challenged and inspired to elevate our approach to the next level.
We came away from the day with renewed motivation and confidence, as well as a clear set of practical tools to add to our armoury. I would not hesitate to recommend Nicola to any school looking to strengthen its admissions and sales strategy in a way that is both authentic and effective.
- Helen Kingaby
Queen College, Taunton
