Specifically for the
international education sector.


Sales coaching & training.


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Language schools and colleges

Whether independent and boutique or larger with several centres, we work with language providers around the globe to increase sales and enrolments, using the tools you have (or advising on others), within your available time, giving you clear processes to follow to convert more leads into bookings, and coaching and training you and your team on the best ways to do that.

Boarding / High Schools

Recruiting the right international students is important to you. Often you have many roles and 'sales' isn't in the job description. So I work with Admissions, Bursars and Marketing teams to effectively onboard quality agents and advise their prospective parents. 


Do you need your sales team inspired?  Working more efficiently, converting as many leads as possible?
Do you have a sales leader that could benefit from
1-to-1 coaching?
Or do you need a solid sales training program tailor made for your agency?
I help with that. 

Free - discover your Study Abroad Sales Score and grab your personalised report.

Please allow me to introduce myself..

hello, I'm Nicola Lutz and I'm a sales trainer, mentor and coach.

I help schools and agents in international education improve their sales - and therefore - enrolments.

In an authentic, customer-led way, with integrity.

I have the credentials to back it up - I have 27 year's experience in study abroad of selling, sales management, sales directorship and training and coaching.

I am seeing regularly, speaking at industry events.

I am a proud Director of StudyTravel, who produce the fantastic StudyTravel Magazine and the ST Alphe workshops.

I am a Fellow of the Institute of Sales Professionals, which is the highest level they accredit.

I am a member of the CPD Accreditation body, which means I focus on tangible learning outcomes from my training.

My company is called No Fluff for a reason - I am not a stuffed suit, I do not give you half the questions and no answers, I want you to walk away from anything I offer with solid ways you can increase your sales, as well as motivation and inspiration. But I do it in a way that is comfortable, authentic and 'real' as well as effective.

On a personal note, I live on the Kent coast in the UK in a beautiful but money pit of an old house and, once I've fed my coffee addiction, I love nothing more than a beach walk with Bilbo, my cockerpoo.

Some of our fabulous educator, agent, association and service-based clients:


Peter Hayes:

"Nicola has completely refreshed my attitude to sales and selling. Her years of experience, in both sales and the study travel industry, shines through everything she has done for us. And her consistently positive energy is the icing on the cake.

However, the bottom line is that we are making many more sales as a result. I can't recommend her enough."

David Ferguson:

"It was a pleasure to work with Nicola on a one-to-one basis. No Fluff says it all - everything was practical, vital to what we do and had a profound impact on our sales figures and working practices. Nicola's knowledge of sales and of our industry in particular, is without measure. It was hugely beneficial to re-think and re-learn what we thought we knew! 

Further training sessions with No Fluff on a regular basis each year is something we have now embedded into our sales calendar"

Oscar Porras:

"We chose No Fluff as we feel that Nicola knows our industry from very different perspectives and all that she can add is very practical and that we put in practice straightaway.

We have had other sessions with other people and we always felt that they were very theoretical which is not the case with Nicola where you get lots of tips and good ideas to boost your business. "

4 ways to work with me

Here are the main ways we can work together. But if in doubt, just send me a message and we can look at options.

Skills Subscription

Professional development for sales, marketing and admissions staff (and leaders!) in agencies, schools and colleges.

  • high value, low investment
  • Regular CPD
  • time-efficient (1-2 hours per month)
  • group training and coaching

Find out more

Closed group training & coaching

Flexible and bespoke for your school or agency, this is tailored to you and your team's needs.

  • confidential
  • tailored to your needs
  • times to suit you
  • usually 2 sessions per month
  • small group or 1-to-1

Find out more

Sales Health Check

If you want to improve your sales function and aren't sure where to start, this is for you.

  • confidential 'audit' of your sales set-up
  • times to suit you (virtual)
  • bespoke report delivered within a week
  • Action points to take, in order of potential impact
  • money-back guarantee

Find out more

Event speaking & Training

If you need a motivating, passionate and energetic speaker for your event or sales training days, specific to the international education sector, ask for info.

  • Virtual events
  • In-person events
  • Guaranteed actionable tips in every session (No Fluff, remember?)

Talk to me

Some of our fabulous educator, agent, association and service-based clients:


Jonathan Swindell:

"At QE we have worked with No Fluff for years and this has included face-to-face sessions at our events as well as online sales training for our schools.

Nicola has always been brilliant, offering insightful tips and tools in an engaging and fun way.
We highly recommend No Fluff and look forward to working with them again!"

Stephanie Bon:

"Nicola has given me a fresh outlook on how to market my programs and how to approach my prospects. It is a different mindset to traditional sales techniques and takes a bit of getting used to but I have already seen improvement on customer engagement. And it feels good to get out of a rut and see some fast results!"

Kevin McNally:

 Working with Nicola is like having a department full of marketing & sales directors who are also very hot on CPD.

Nicola very quickly became an integral part of our team, we know she is there at all times for anything and everything we need.
Nicola has an intimate knowledge of our industry, coupled with sales and marketing expertise gained in other fields.  It is the perfect combination.   

Stefania Ezechieli:

"Thank you Nicola for sharing your knowledge and some very practical suggestions in sales and work organization.

Speaking to you is always useful and enlightening, you gave me more confidence in sales and in relations with clients.
Work is increasing constantly, but also communication and information exchange got better.
Your webinars are extremely useful but also truly fun and you have the skill of connecting to your customers and to engage with them, helping find their strength and self consciousness. It's great working with you!"

Meritxell Morera:

"It has been a pleasure to learn with Nicola. What amazes me is how much you can learn with her. Her direct and constructive aproach drives to to quick results.

She is very motivating, helps build confidence plus she is lots of fun. 

It is the best course I have taken in years and she awakens thirst for more learning.

Everyone should put a Nicola in their lives!"

Umang Gandecha:

"It has been a great pleasure working with Nicola from NoFluff now for over 2 years. Nicola is an amazing lady with a bundles of energy, innovative ideas and passion for developing careers and company goals.

Nicola genuinely cares for her clients and her professional manner has given the Londonist Team the full confidence in the ideas and training given. Nicola's desire to constantly come up with new ideas both for the sales and marketing departments has allowed us to come up with some great campaigns.

The highlight of our working partnership has to be our Londonist Camp where we took our Global offices to Kartepe, Turkey for a company training, Nicola and her No Fluff team got our team excited with a series of engaging workshops and team building activities. These activities enabled team bonding, great ideas and most of all, wonderful memoires for our Londonist Team."

Book a quick chat with Nicola