Not Enrolling Enough? It Might Not Be Your Marketing.

Let’s make this clear:
I don’t do your marketing.
I don’t run your social media.
I don’t become an expert on your local area.
And I don’t pretend to know more about websites, branding, demographics or SEO than a marketing professional.

What I do is help schools, colleges, and agencies apply commercial sales techniques and processes to what they already have — so more enquiries become actual enrolments.

In short: I bring sales expertise to education. 

✅ What I do:

• Work hands-on with your admissions or recruitment team to improve follow-up and conversion. Sounds simple? But we get into the detail.
• Map your current enquiry-to-enrolment (or offer-to-acceptance) journey and highlight what’s leaking (wrote the book about this and it became a best-seller)
• Create practical follow-up frameworks that fit your team, tools, and tone 
• Train your staff to take confident action — quickly, authentically and helpfully.
• And if you use international agents: support your outreach and relationship management as a sales channel, not as a marketing campaign.

❌ What I don’t do:

• Social media strategy or content.
• Website development, analysis or email marketing campaigns.
• Anything that involves branding, creative assets, or media buying.
• Demographic research, or competition analysis

That’s not my area — and I respect the people whose it is. I’ve worked alongside brilliant marketers and professionals that excel at these things. But if you're doing all that and still not hitting enrolment targets? It’s usually the ‘sales’ process that’s letting you down.

🧾 Why it works:

Sales in education isn’t guesswork. And it’s not just being “nice” or “helpful.”
It’s a professional skill — just like teaching, marketing, or counselling — and I’ve been in it for 30 years.

• I’m a Fellow of the Institute of Sales Professionals.
• I hold the Ethical Selling Diploma.
• I log 80+ hours of sales-specific CPD every year (not marketing — sales).
• I’ve won multiple awards and speak at 10+ education events a year on this very topic.
• I wrote the Amazon best-selling book Spend Less, Sell More.

So when I talk about sales in education, it’s not theory — it’s built on results, reputation, and repeatable frameworks.

And yes — I know a bit about marketing. Most experienced sales professionals do. But I won’t pretend I’m a marketer.
You shouldn’t settle for people who claim they’re sales experts either.

📈 Results That Speak for Themselves:

“We calculated a 1318% ROI from a single on-site session.”
“We finally have a follow-up structure that’s used — and it works.”
“Offer-to-acceptance jumped from 14% to 23% in one term.”
“Our team stopped losing warm enquiries just because we were too slow to respond.”

And a typical example of feedback, from Hayley Young, Assistant Registrar at Shiplake College:

“Nicola spent the day with a frazzled admissions team at the end of a busy term. Any cynicism we may have had was smashed. She gave us actionable and insightful ideas that I've already started implementing. She was an absolute pleasure to spend time with — whilst gently but robustly challenging our preconceptions.”

If you want someone to run a marketing campaign, I’m not your person.
If you want feedback on your website or brochure, that’s not me.
If you want someone to show your team how to convert more of what’s already coming in — without fluff, friction, or fakery — that’s exactly what I do.
Book a chat with me here
Or whatsapp us here https://wa.me/+447706107988

Here’s a handy checklist to see if it’s sales or marketing support you may need - but you’re welcome to ask us, too. 

🧭 Quick Checklist: Do You Need Marketing or Sales Support?