What Schools Get Wrong: An Agent's Honest Take
Most schools think turning up is enough. Book the meeting, open the deck, present the school. Job done.
But according to Basia Salamon, one of Poland's leading education agents and founder of boutique consultancy Excellence in Education, that approach is losing schools agents before the conversation has even really started.
With over 15 years of experience advising families on international schooling and boarding school placements, Basia has seen every mistake in the book. In this episode of Selling Education, she sits down with Nicola Lutz to share exactly what schools and agents are getting right, and what they're getting badly wrong.
In this episode, we cover:
- Why launching into a school presentation without asking questions first is an immediate red flag for agents
- What admissions teams need to do to stay top of an agent's mind, and keep getting referrals
- What a school visit needs to feel like for a family, and why an extra 15 minutes changes the conversion
- How Basia scaled Excellence in Education by building a team, a CRM process, and a repeatable sales pipeline
- Why she started charging for event tickets, and why it dramatically improved lead quality
- The follow-up framework that transformed her enrolment rates
- Why your existing leads are your most valuable pipeline asset
- How referral events became her most powerful business development tool
Whether you're an admissions professional, a language school owner, or an education agent, this episode will make you rethink how you're showing up for the families and partners you serve.
Connect with Basia
https://www.linkedin.com/in/basia-salamon/
Connect with Nicola
https://www.instagram.com/nofluff.biz/
https://www.linkedin.com/in/nicola-lutz/
https://www.facebook.com/nofluffsolutions
