What's Really Working in School Marketing

I’m joined by Brendan Schneider, founder of SchneiderB Media, and one of the few people in school marketing who’s actually done the job. Admissions, marketing, leadership, budgets, boards, pressure. He’s been there.

We talk about:

• Why many schools are still stuck in outdated marketing habits

• What inbound marketing really looks like in a school context

• Why SEO is being ignored, and why that’s a mistake

• The danger of beautiful websites that don’t convert

• How marketing and admissions need to work together, not in silos

• Why retention is quietly one of the biggest growth levers schools overlook

This episode is practical, honest, and grounded in reality. No theory for theory’s sake. Just clear thinking, useful examples, and ideas you can actually act on.

If you’re responsible for enquiries, enrolments, or the school’s reputation, this one’s worth your time.

Brendans Links:
https://www.schneiderb.com/

No Fluff Links:
nofluff.biz