Your Sales Self: The Psychology Behind Helping People Say Yes

What if the reason your admissions team isn't converting has nothing to do with their skills, and everything to do with the story they're telling themselves about sales?

In this episode, Nicola Lutz sits down with Ruth Hughes, founder of Curious Human, coaching psychologist, and former Director of Marketing and Admissions at a leading UK independent school, to explore the concept of the sales self and why so many people in education resist it.

They dig into the real cost of being "nice" instead of kind, why information-dumping feels safe but loses enrolments, how to shift an admissions team from admin mindset to commercial mindset, and the psychology behind following up without feeling pushy.
You'll walk away understanding:

Why limiting beliefs like "I don't want to pressure them" are avoidance, not ethics
How to guide prospects toward a decision rather than just answering questions
Why futures, not features, should drive every tour and consultation
How to stop taking rejection personally when you've genuinely invested in a prospect

Practical, honest, and grounded in coaching psychology, this one will change how you think about your role in admissions.

  Connect with Nicola

https://www.instagram.com/nofluff.biz/

https://www.facebook.com/nofluffsolutions

https://www.linkedin.com/in/nicola-lutz/

Connect with Ruth

https://www.instagram.com/curious.humans/

https://www.linkedin.com/in/ruth-hughes/

https://curious-human.co.uk/