Is Your Admissions Process Clear? Or Just Familiar?
(And is it quietly costing you conversions?)

This is something I see a lot when I work with schools and agencies.

The team’s busy. Enquiries are coming in. But the actual admissions process? It’s working like a dream for the admin of admissions. But it’s not a converting process. It’s just familiar. 

Things have evolved over time, someone new joined, someone left, the spreadsheets are heavily protected, a CRM perhaps got bolted on but nobody’s using it, bits got added, other bits forgotten. What you’ve got now isn’t something you chose. It’s something that just… happened.

And that’s fine until it isn’t.

Because familiarity doesn’t mean it’s working as it should.

I’m not a tech expert, though I know many. But what I see is conversion rates flatlining. Enquiries slipping through the cracks. And good-fit students not making it through the funnel not because they weren’t interested or because of the ‘market’, but because the process didn’t function to convert them, just to process them.

Familiarity feels safe. Clarity drives action.

Familiarity means you’ve got used to the quirks. You’ve stopped noticing the delays. Don’t rock the boat or fiddle with my excel sheet. The handovers. The “I thought you were doing that” moments. It’s all-in-your-memory data.You stop questioning it, because it’s just how things are done.

But clarity is different. Clarity means you can actually see what’s going on in your student recruitment pipeline start to finish. You can spot what’s helping and what’s holding you back. You can make decisions based on fact, not instinct.

We speciliase with helping with whatever tech you have in place. We can increase conversions even if everything is stored in email folders and one person’s brain. It’s not ideal, but if you’re relying on memory or inboxes to run your follow-up system, that’s not a process. What if we could change the process and fit it around what you already have, so you can then afford the tech or regain time to check your systems? What if we could build the processes before you bought the CRM? You get out what you put in so if you’re using old processes in new shiny tech, your results won’t shift much.

Where we spot the leaks

When we map things out during Accelerator sessions, there’s always a set of gaps. Finding them is not a criticism of the system in place, it’s just having a sales expert’s eye on the system that identifies where you can tighten things up a little. 

Most of the time, the leaks are quiet. Slow follow-up. Late replies. Assumptions that someone else has it covered. Offers sent, then left hanging, ghosted. Good families or agents drifting off, simply because the team weren’t given the sales skills and tools.

Mapping your admissions or student recruitment process doesn’t just highlight the obvious. It shows you what you’ve stopped seeing.

And once you see it, you can fix it.

You can’t improve what you can’t see

This isn’t about making things more rigid. Or adding more admin.

It’s about control and knowing where to focus effort. It’s about knowing exactly what happens at each stage, why it happens, and how to make it work harder to convert. And conversion means more students in their best-fit school.

Without that clarity, you can’t spot what’s slowing things down. You can’t track your conversion rates with confidence. And you certainly can’t scale a process that lives inside someone’s head.

If that sounds familiar…

That’s where our Accelerator program comes in.

We roll up our sleeves and work alongside your team to rebuild your process into something that actually supports conversion without it feeling scripted or pushy. We plug the leaks. We focus the time and hold you accountable each week for the actions needed, without shoving you!

You’ll walk away with a mapped journey that makes sense to everyone, a follow-up system that doesn’t rely on luck, and a clear path that helps the right families and agents move forward confidently.

Because clarity beats chaos. Every time. I have some 10 minute chat slots available if you’d like to have a poke around your process with me to see if I can spot some quick wins and if you’d like to work with me we can go from there. Here is the link to book that clarity call.