What Car Dealerships Can Teach Admissions Teams

Why does the test drive sell more cars than the car salesperson's pitch? And what does that have to do with your open days, sample lessons and counselling appointments? In this episode, Nicola breaks down a simple but overlooked principle from car sales that applies directly to admissions, language provider enquiries and agent counselling - and no - it’s not strong-arm tactics and weird finance deals.

Nicola unpacks what the "test drive" actually looks like for schools, language providers and agents, and more importantly, what happens after it, because that's where most admissions teams lose the sale. Plus a quick bit of psychology on why a nervous family leaving your open day isn't a problem at all.

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