Highly Experienced, International Education Sales Coach & Mentor

"We chose No Fluff as we feel that Nicola knows our industry from very different perspectives and all that she can add is very practical and that we put in practice straightaway."

WHAT OTHERS THINK

Resources

Made by Nicola Lutz, from No Fluff
#1 Sales Trainer / Consultant / Coach in the education sector

20 Ways Agents Can Find More Students

Here is an easy checklist to ensure agents aren't missing any opportunities.

Completely free to download and only takes 2 minutes!

Download Here

17 places schools can find more education agents

17 Ways Places Can Find More Education Agents

We always want a strong nationality mix in our schools.

Consider finding more great agents to help your school thrive!

Especially if one market fails, or your main agents decides to not work with you!

Download Here

5 Closing Tips To Try Today

Are you telling yourself that if they want to buy, they'll just buy?

Let me help you with some easy closing techniques you can test-run now.

Download Here

Words That Work & Words That Don't

Finding the right words to say during a cold call can be difficult.
Which is why I've created this pdf for you to find the right words to say to your clients!

Download Here

5 Time Management Techniques for Peak Productivity

If your follow-ups keep slipping and your diary's running you instead of the other way round, this one's for you.

Download Here

5 Time management techniques for peak productivity

Free Education Sales & Admissions Advice From The No Fluff Blog

Practical, no-nonsense tips on student recruitment, admissions conversion, and selling education - straight from Nicola Lutz, founder of No Fluff.

No Fluff blog: Avoiding the ask is costing schools and agencies pupils

Admissions Conversion

Avoiding of “The Ask”? It’s Costing You Pupils

Why hesitating to directly ask enquiring families to enrol is one of the quietest ways schools and agencies lose pupils - and the simple fix.

May 04, 2026 Read the full post →

No Fluff blog: common email sign-offs that are costing schools and agents enrolments

Sales Communication

If Your School Or Agency Is Signing Off An Email Like This - You’re Losing

The small wording habits at the end of admissions and agent emails that quietly signal low confidence, and what to write instead.

Mar 23, 2026 Read the full post →

No Fluff blog: handling a no in education sales using the avocado analogy

Objection Handling

Some ‘NOs’ Are Like Avocados - They’ll Ripen If You’re Patient

A practical look at why an enquiry that says no today isn’t a closed door, and how to keep the conversation warm without being pushy.

Mar 09, 2026 Read the full post →

Student Retention

Retention First: Why School Admissions Teams Can’t Afford To Ignore The Leaky Bucket

Why protecting current pupils is as important as recruiting new ones, and how treating retention as a pipeline metric protects school revenue.

Feb 23, 2026 Read the full post →

Latest Episodes Of The Selling Education Podcast

Real conversations on student recruitment, admissions conversion, and selling education - hosted by Nicola Lutz, founder of No Fluff.

Sales Psychology

Your Sales Self: The Psychology Behind Helping People Say Yes

Nicola Lutz talks to Ruth Hughes of Curious Human about why so many admissions teams resist selling, the real cost of being “nice” instead of kind, and how to follow up with enquiring families without feeling pushy.

May 11, 2026 Listen to this episode →

Admissions Conversion

Why Admissions Teams Don’t Ask For The Close, And What It’s Costing Your Enrolments

Nicola Lutz unpacks the neuroscience behind why a “no” feels like physical pain, why admissions teams avoid asking for the next step, and how two-option closes can keep enquiries moving without ever feeling pushy.

Apr 27, 2026 Listen to this episode →

Education Agents

What Schools Get Wrong: An Agent’s Honest Take

Basia Salamon of Excellence in Education joins Nicola Lutz to share what schools consistently get wrong with agents, how she built a repeatable referral pipeline, and why a school visit needs to feel different for families.

Apr 13, 2026 Listen to this episode →

Sales Communication

Email Sign Offs: Why It Impacts Your Enrolments

Nicola Lutz breaks down why a common, well-meaning email sign-off is quietly stalling enquiries for language schools, independent schools, and education agents, and what to write instead to guide families forward.

Mar 30, 2026 Listen to this episode →

Sign up to our Newsletter

Quick, practical insights on getting more enrolments without wasting time or slashing fees.

Each newsletter gives you straight-talking tips, tools, and stories from real schools and agencies so you can tighten your process, improve conversations, and boost results.

BONUS: be the first to hear about upcoming projects, webinars, blogs, and more!

Highly Experienced, International Education Sales Coach & Mentor

Resources

20 Ways Agents Can Find More Students

17 Ways Places Can Find More Education Agents

5 Closing Tips To Try Today

Words That Work & Words That Don't

5 Time Management Techniques for Peak Productivity

Sign up to our Newsletter

Join Our Free Trial