AI-dmissions

Your admissions team didn't get into education to answer the same email for the hundredth time.

Giuliana Bonvini has spent 18 years inside international education, as a student, agent, provider, and service partner, and now builds AI solutions for institutions that are ready to work smarter. In this session, she breaks down the difference between AI, automation, and AI agents, and shows you exactly which admissions tasks can be handed over today. Including a live demo built for your reality, not a generic business example.

Less repetition. More human connection. That's the A.R.T. of admissions.

32 years across finance and education. A genuine understanding of what it takes to market an independent school, an agency, or a small education business. And a practical, human-led approach to AI that actually fits around the way you work.

Sophy Walker helps education organisations get stronger marketing results without losing what makes them human. In this panel session, she's sharing the AI tips and tools she uses day-to-day - the ones that streamline workflows, sharpen strategy, and make a real difference without a steep learning curve.

Christina Adamopoulou has spent over 15 years growing enrolments, building brands, and navigating the complexities of international education across three countries. She knows what it takes to run admissions and marketing in a busy international school, and she's found ways to make AI work inside that reality, not around it.

In this panel session, Christina is sharing the practical, use-today approaches to AI-driven admissions and marketing that have made a genuine difference in her team's day-to-day work.

Global perspective. Grounded advice. Tips you can try before the week is out.

Melanie Burke brings years of strategic leadership experience across software, consultancy, and professional services to her role as Director of Admissions and Marketing at Ryde School. She understands what it takes to manage competing priorities, lead a team, and keep a school's admissions pipeline moving, and she's found practical ways to let AI take some of the weight.

In this panel session, Melanie is sharing the tools and approaches that have genuinely made her working week easier, honest, no-nonsense tips from someone who knows how busy the job really is.

AI doesn't work in isolation. It works when it has clean data, connected systems, and a clear process to plug into, and most education teams aren't quite there yet.

Olly Featherstone leads AI strategy at HubGem, working with education and non-profit organisations to develop practical AI use cases that genuinely improve how teams operate. In this session, he explores how a connected CRM platform like HubSpot, combined with embedded AI tools, can transform admissions, marketing, and student engagement workflows.

Practical examples. Real capabilities. And a clear picture of what it actually takes to make AI work inside your organisation.

Most teams have dabbled with AI. Far fewer have figured out how to make it stick.

Antony Wambua has been on that journey, and in this session, he's sharing what he's learned, what surprised him, and what he'd do differently. From bringing a sceptical team on board, to moving beyond occasional use into AI that's genuinely embedded in how a team works, this session covers the territory most AI talks skip over entirely.

You'll also discover how to get dramatically more from AI than rewriting the odd email, building school context, creating reusable skills for recurring tasks, and a simple framework for moving from ad hoc to embedded.

Honest, practical, and grounded in real experience.