Agenda and Speakers

Nicola Lutz >> Fest hostess and speaker

Bringing you an original session, specifically for international education - straight from the No Fluff Fest hostess!

WHO IS NICOLA LUTZ

Nicola helps schools and education agents enrol more students - BUT (and it's a big but..😝) using methods and techniques that retain our integrity, our human-to-human communication and empathy.. but still gets the bums on seats.

Holder of the 'Ethical Selling' qualification and a Founding Fellow of the Institute of Sales Professionals, Nicola has been a lover and supporter of international education for 29 years.

Julie Holmes >> Becoming AI empowered: Save Time, Serve Better and Enrol More Students>>

Is your team ready to harness the power of technology, or will they be overwhelmed by change? Can your organisation distinguish transformative innovations from technological distractions? How
will you manage a workforce that ranges from tech-averse to
tech-savvy? And importantly, how can we leverage AI to enrol more students?

Who is Julie Holmes?

 
Julie Holmes, with over 20 years of experience with global brands (including American Express; LinkedIn; Nestle and Expedia), is
an expert in innovation and leveraging technology for change. Julie demystifies artificial intelligence, making it
engaging and practical an education sales context.

Ruth Hughes >>   Make those sales calls (and enjoy it!): A coaching psychology approach 

Who is Ruth Hughes? 

Paul Green >>  Using a WhatsApp  sales system for student recruitment.

More info to follow...

Who is Paul Green?

Paul started over 15 years ago in the entertainment industry creating brilliant client journeys. He worked with top brands like Secret Cinema, Hewlett Packard, Stella Artois, and Microsoft, where he created award-winning, interactive experiences. Then, after a decade as a Commercial Airline Pilot, he and Helen joined forces and formed Client Funnels, to change the way we engage, interact and sell online.

Dominic Moon >> Heads An Esteemed Panel >> How can we engage the 'whole school' in sales and marketing?

This lively panel session will explore how we can engage everyone in our sales and marketing efforts. From teachers to founders to Heads.. how can we a) convince them to help b) show them they're a vital cog in the machine and c) give them the tools to help? 

Who is Dominic Moon?

 ⛳️ Former PGA golf professional Dominic has over 25 years’ working in media and has worked in the independent schools industry for the last 19 years. He has visited and toured over 300 UK Boarding schools, conducted teacher training, workshops, mystery shoppers, spoken at industry events and now delivers a host of overseas fairs.. He knows a thing or two about tours, visits, fam trips and events!

David Milner >> Part of an Esteemed Panel >> How can we engage the 'whole school' in sales and marketing?

This lively panel session will explore how we can engage everyone in our sales and marketing efforts. From teachers to founders to Heads.. how can we a) convince them to help b) show them they're a vital cog in the machine and c) give them the tools to help? 

Who is David Milner?

David Milner is an Experienced Marketing Director with a demonstrated history of working in the education sector. Skilled in Marketing Management, Strategy, Branding, Advertising, Design, Event Planning and Business Development.

Claudio Cesarano >> Quiz the Agents Panel

This exciting panel session is delegates opportunity to quiz education agents - anonymously or in real life. Let's find out what they really think of your marketing efforts, commission rates, fam trips etc. Time to find out how we can work better with them. Gold.

Who is Claudio Cesarano?

Claudio Cesarano, located in Zürich, Switzerland, is the CEO of Media Touristik AG. He has a wealth of experience from previous roles at globo-study Sprachreisen and Smeraldo Tours. Claudio holds a degree from the University of St.Gallen, obtained in 2014.

He brings a strong skill set to the table, including expertise in marketing strategy, event management, marketing communication, English, and social media. Claudio is a valuable contributor to the industry with his diverse insights and experience.

Basia Salamon >> Quiz the Agents Panel

This exciting panel session is delegates opportunity to quiz education agents - anonymously or in real life. Let's find out what they really think of your marketing efforts, commission rates, fam trips etc. Time to find out how we can work better with them. Gold.

Who is Basia Salamon?

Basia Salamon is a dedicated educational advisor who specialises in helping families choose the best boarding schools for their children. Her priority is fostering the student's potential and planning their educational journey. Basia believes that a good match between the school and the student is key to success.

She highlights the benefits of attending boarding schools abroad, such as improving skills, experiencing new cultures, and building international friendships. Basia's mission is to find the perfect school that aligns with each student's needs and predispositions. She supports those who seek top-tier education and a rewarding experience on fantastic boarding school campuses.

Susan Fang >> 10 Tips to build Guanxi

Susan will share her expertise on building 'Guanxi'—the art of cultivating strong, authentic relationships crucial for business success. Discover her top 10 tips to enhance your networking skills and create meaningful connections that drive results. Don't miss this opportunity to learn from one of the best in the field.

Who is Susan Fang?

Susan Fang is the CEO and co-founder of OxBridge Holdings, an award-winning education consultancy based in East Asia. The company provides professional advice on all aspects of U.K. education to international students. Headquartered in Taipei, OxBridge Holdings has offices in Beijing, Shanghai, Taichung, Tainan, Kaohsiung, and London, with plans for further global expansion in 2024/5.

With over 20 years of industry experience, Susan Fang and the team have visited and partnered with over 400 U.K. higher education and K-12 institutions, developing a deep understanding of their admission requirements, academic standards, and cultural values.

Kamal Ellis-Hyman >> Engaging and Motivating Gen Z

More info to come...

Who is Kamal Ellis-Hyman?

Kamal is the Founder of Aim A Little Higher and has been dedicated to serving young people and young adults for over a decade. His notable achievements include being named in Lincolnshire's 30 under 30, winning Peter Jones’ Scale Up Award and National Entrepreneur of The Year, and serving as the first full-time Youth MP for Peterborough. He was also an Olympic Torchbearer.

Kamal has worked with prestigious clients such as The Sutton Trust, HSBC, Siemens Energy, Barclays Lifeskills, and over 100 schools, including Anglia Ruskin University and Manchester Metropolitan University.

Suman Randhawa >> Heart-Led Sales: From Conversations to Conversions

More info to follow...

Who is Suman Randhawa?

Suman Randhawa is an award-winning sales mentor and keynote speaker known for her transformative approach to sales, emphasising heart over hustle. Her mission is to show businesses how to achieve greater success through genuine connections and ethical sales techniques, making a real impact on people's lives.

With over three decades of sales experience, Suman has generated millions of pounds in revenue and led top sales teams at organisations like the Mirror, FHM, and Heat magazine. She has also managed high-performing Private Client Sales Teams at Harrods, consistently delivering outstanding results.

Thom Jones >> Warm-Up Act

More info to follow...

Who is Thom Jones?

Thom Jones has lived in over a dozen countries and delivered training in more than 70. Despite struggling academically as a student, he began his career as a waiter and gardener before moving into teaching, management, and freelance work. Formerly a senior executive at Embassy CES and Director of Operations USA for Studygroup, he later worked with Trinity College London. Thom served as principal of Oxford College International summer programme for five years and now runs Brock Solutions Agency. He is a global presenter, guest lecturer at four universities, and freelance business and management trainer.

James Busson >> Engaging the 'whole school' in sales & marketing

This lively panel session will explore how we can engage everyone in our sales and marketing efforts. From teachers to founders to Heads.. how can we a) convince them to help b) show them they're a vital cog in the machine and c) give them the tools to help? 

Who is James Busson?

James is Director of Marketing, Admissions and Communications at Ackworth School and is responsible for all aspects of student recruitment across domestic and international, from nursery to 6^th Form. James joined Ackworth in August 2022 following 17 years in Higher Education recruitment in various senior leadership roles at universities including The University of Sheffield and UCL. Since joining Ackworth School he has completed a full rebrand, delivered a new school website and increased international boarding numbers through developing a new network of key agent partners across the world.

Helen Eastham >> Engaging the 'whole school' in sales & marketing

This lively panel session will explore how we can engage everyone in our sales and marketing efforts. From teachers to founders to Heads.. how can we a) convince them to help b) show them they're a vital cog in the machine and c) give them the tools to help? 

Who is James Busson?

More info to follow..