Agenda and Speakers
BUY TICKETS
Nicola Lutz >> Top Ten Conversion Tips
Bringing you an original session, specifically for international education - we get the Top Ten conversion tips straight from the No Fluff Fest hostess!
WHO IS NICOLA LUTZ
Nicola helps schools and education agents enrol more students - BUT (and it's a big but..😝) using methods and techniques that retain our integrity, our human-to-human communication and empathy.. but still gets the bums on seats.
Holder of the 'Ethical Selling' qualification and a Founding Fellow of the Institute of Sales Professionals, Nicola has been a lover and supporter of international education for 28 years.
Katie Hart >> Using the brain to trigger buying behaviour. Neuromarketing for international education.
Katie Hart will open your eyes to new ways of thinking about your customers, your processes, your materials and, unashamedly, yourself.
🤯 Using neuroscience insights, her humorous session will provide many thought provoking changes for you to take away and implement, as well as helping you to understand why they are so powerful.
🔌 She will enable you to connect with your prospects and customers in more effective and meaningful ways, and share methods for you to smooth their decision-making process for them…in your favour!
This session promises to give you a range of tips and techniques that will help all of your human-to-human communications - and sales. So, listen up! 👂
Who is Katie Hart?
Katie Hart has been running her own neuromarketing business for almost 15 years, working with clients such as 🕊Dove, 🏍Honda and 🏦Lloyds Bank in that time. She is passionate about providing insight into our brains🧠, and using that knowledge to help both people and organisations promote themselves more effectively. She is a tutor for the renowned Cambridge Marketing College specialising in Customer Insights🔎, and a Fellow of the Chartered Institute of Marketing👩🎓. Katie has recently completed her MSc in Applied Neuroscience and is a well known speaker, both nationally and internationally, on ways neuroscience can be applied within marketing.
Daniel Disney >> King of Social Selling >> How to ROCK The Education Sector on LinkedIn In 2024 (Best selling author of 2 books!)
The session will dive into the best search techniques, high-performing LinkedIn message templates, follow up strategies, content ideas and more. By the end of the session you will not only be motivated and excited to use LinkedIn more, you'll be fully equipped with the tips and strategies needed to ROCK IT!
Who is Daniel Disney?
Daniel Disney is one of the world's leading experts on LinkedIn & Social Selling having generated £millions in revenue from LinkedIn, grown an audience of over 1,000,000 LinkedIn followers and published 2 x best-selling LinkedIn books "The Ultimate LinkedIn Sales Guide" and "The Ultimate LinkedIn Messaging Guide".
With a purely sales background, Daniel brings a unique perspective to LinkedIn training with his passion being to help sales teams and businesses leverage it to generate both inbound and outbound opportunities, as well as create long-lasting impact.
Susan Fang >> the WeChat tricks you need to know for international education.
Susan shows us how to leverage WeChat (even if you're a beginner) to attract students and parents in China. Not a session to be missed! Keep up!
Who is Susan Fang?
We are delighted to welcome Susan Fang to our amazing lineup at No Fluff Fest '24!
Susan is the guru in all things China Education and will give us a speed-session on WeChat Tactics for international education.
Susan is the CEO and co-founder of OxBridge Holdings, an award-winning East Asia-based education consultancy that provides professional advice on all aspects of U.K. education to over 10,000 students each year.
Vicki Jakes >> nailing TikTok trends for international education.
Master TikTok in 20 Minutes: Harnessing the Power of Short-Form Video for International Student Recruitment.
Vicki is dedicated to empowering businesses to thrive in the ever-evolving world of online marketing. Her session at No Fluff Fest promises to demystify TikTok, offering attendees tangible strategies to tap into this burgeoning platform for international student recruitment and beyond.
Who is Vicki Jakes?
Vicki Jakes is a seasoned digital marketing expert with over 20 years of experience. As the founder of The Social Ads Squad and The Squad membership, she has dedicated her career to helping online businesses generate leads and sales using platforms like Facebook, Instagram, LinkedIn, and TikTok. Vicki's expertise extends beyond social media advertising; she's also proficient in SEO, SEM, and growth marketing strategies.
Her journey began by hand-coding websites for bands 🎸! Vicki is your socials guru. Getting your message out there and converting into sales is her thing. She helps businesses generate leads and sales using Facebook, Instagram, LinkedIn and TikTok ads ⚡️ She knows her funnels!
Simon TC Jones >> Short Form Video Content - the easy way.
Taking school marketing to the next level with high quality photography, video and podcast content to use in all aspects of marketing.
Who is Simon TC Jones?
Back in 2012 Simon quit his job as a Marketing Manager in a high school to follow a dream of full-time photography.
Initially with a mix of corporate photography, families and school marketing, it was the last of these that edged the others out, leading to the creation of Bonjour School Photography.
Despite the business growth into video and podcasts for school marketing he still shoots when time allows. It's too much fun 😁
Dominic Moon >> Heads An Esteemed Panel >> Epic fails at face-to-face events - how to avoid them
This lively panel session stems from discussions between Nicola and Dominic about face-to-face, exhibition and small event presentation - of ourselves, our booth, our materials.. and the mistakes we see time and time again. This just touches the surface of the session which will give essential insights to save your blushes, boost your enquiries and ensure those parents and students feel like YOU will look after their education journey.
Who is Dominic Moon?
⛳️ Former PGA golf professional Dominic has over 25 years’ working in media and has worked in the independent schools industry for the last 18 years. He has visited and toured over 300 UK Boarding schools, conducted teacher training, workshops, mystery shoppers, spoken at industry events and now delivers a host of overseas fairs.. He knows a thing or two about in-person events!
Dr Andy Kemp
>> Panelist >>
Epic fails at face-to-face events - how to avoid them
Who is Dr Andy Kemp?
Melanie Burke
>> Panelist >>
Epic fails at face-to-face events - how to avoid them
Who is Melanie Burke?
Melanie is a joy to work with. She has worked in school admissions and marketing for 13 years and is currently the Director of Admissions at Bryanston in Dorset.
Previously She has been a global product marketing manager working for a large multi-national. It was here that her passion for a customer first approach was ignited and she has brought those lessons into the independent education sector. She love boating, country walks and wine! All important after those numerous visits overseas to promote UK boarding to international parents.
Helen Kingly
>> Panelist >>
Epic fails at face-to-face events - how to avoid them
Who is Helen Kingly?
Helen experienced International and independent schooling first hand when her family moved to Hong Kong in 2011, so when an Admissions job came up at Taunton School on her return, she jumped at the opportunity.
10 years on, Helen is now the Head of International Admissions and spends half of her year travelling around the world meeting and building relationships with families and agents. The other half focuses on building the school’s strategic plans for recruitment, ensuring a seamless admissions process and discovering new ways to promote UK education.
She has always worked in customer facing, sales focused roles and believes that customer care and building trust are the most important aspects of school recruitment.
Nicola Lutz >> Top Ten Conversion Tips
Bringing you an original session, specifically for international education - we get the Top Ten conversion tips straight from the No Fluff Fest hostess!
WHO IS NICOLA LUTZ
Nicola helps schools and education agents enrol more students - BUT (and it's a big but..😝) using methods and techniques that retain our integrity, our human-to-human communication and empathy.. but still gets the bums on seats.
Holder of the 'Ethical Selling' qualification and a Founding Fellow of the Institute of Sales Professionals, Nicola has been a lover and supporter of international education for 28 years.
Katie Hart >> Using the brain to trigger buying behaviour. Neuromarketing for international education.
Katie Hart will open your eyes to new ways of thinking about your customers, your processes, your materials and, unashamedly, yourself.
🤯 Using neuroscience insights, her humorous session will provide many thought provoking changes for you to take away and implement, as well as helping you to understand why they are so powerful.
🔌 She will enable you to connect with your prospects and customers in more effective and meaningful ways, and share methods for you to smooth their decision-making process for them…in your favour!
This session promises to give you a range of tips and techniques that will help all of your human-to-human communications - and sales. So, listen up! 👂
Who is Katie Hart?
Katie Hart has been running her own neuromarketing business for almost 15 years, working with clients such as 🕊Dove, 🏍Honda and 🏦Lloyds Bank in that time. She is passionate about providing insight into our brains🧠, and using that knowledge to help both people and organisations promote themselves more effectively. She is a tutor for the renowned Cambridge Marketing College specialising in Customer Insights🔎, and a Fellow of the Chartered Institute of Marketing👩🎓. Katie has recently completed her MSc in Applied Neuroscience and is a well known speaker, both nationally and internationally, on ways neuroscience can be applied within marketing.
Daniel Disney >> King of Social Selling >> How to ROCK The Education Sector on LinkedIn In 2024 (Best selling author of 2 books!)
The session will dive into the best search techniques, high-performing LinkedIn message templates, follow up strategies, content ideas and more. By the end of the session you will not only be motivated and excited to use LinkedIn more, you'll be fully equipped with the tips and strategies needed to ROCK IT!
Who is Daniel Disney?
Daniel Disney is one of the world's leading experts on LinkedIn & Social Selling having generated £millions in revenue from LinkedIn, grown an audience of over 1,000,000 LinkedIn followers and published 2 x best-selling LinkedIn books "The Ultimate LinkedIn Sales Guide" and "The Ultimate LinkedIn Messaging Guide".
With a purely sales background, Daniel brings a unique perspective to LinkedIn training with his passion being to help sales teams and businesses leverage it to generate both inbound and outbound opportunities, as well as create long-lasting impact.
Susan Fang >> the WeChat tricks you need to know for international education.
Susan shows us how to leverage WeChat (even if you're a beginner) to attract students and parents in China. Not a session to be missed! Keep up!
Who is Susan Fang?
We are delighted to welcome Susan Fang to our amazing lineup at No Fluff Fest '24!
Susan is the guru in all things China Education and will give us a speed-session on WeChat Tactics for international education.
Susan is the CEO and co-founder of OxBridge Holdings, an award-winning East Asia-based education consultancy that provides professional advice on all aspects of U.K. education to over 10,000 students each year.
Vicki Jakes >> nailing TikTok trends for international education.
Master TikTok in 20 Minutes: Harnessing the Power of Short-Form Video for International Student Recruitment.
Vicki is dedicated to empowering businesses to thrive in the ever-evolving world of online marketing. Her session at No Fluff Fest promises to demystify TikTok, offering attendees tangible strategies to tap into this burgeoning platform for international student recruitment and beyond.
Who is Vicki Jakes?
Vicki Jakes is a seasoned digital marketing expert with over 20 years of experience. As the founder of The Social Ads Squad and The Squad membership, she has dedicated her career to helping online businesses generate leads and sales using platforms like Facebook, Instagram, LinkedIn, and TikTok. Vicki's expertise extends beyond social media advertising; she's also proficient in SEO, SEM, and growth marketing strategies.
Her journey began by hand-coding websites for bands 🎸! Vicki is your socials guru. Getting your message out there and converting into sales is her thing. She helps businesses generate leads and sales using Facebook, Instagram, LinkedIn and TikTok ads ⚡️ She knows her funnels!
Simon TC Jones >> Short Form Video Content - the easy way.
Taking school marketing to the next level with high quality photography, video and podcast content to use in all aspects of marketing.
Who is Simon TC Jones?
Back in 2012 Simon quit his job as a Marketing Manager in a high school to follow a dream of full-time photography.
Initially with a mix of corporate photography, families and school marketing, it was the last of these that edged the others out, leading to the creation of Bonjour School Photography.
Despite the business growth into video and podcasts for school marketing he still shoots when time allows. It's too much fun 😁
Dominic Moon >> Heads An Esteemed Panel >> Epic fails at face-to-face events - how to avoid them
This lively panel session stems from discussions between Nicola and Dominic about face-to-face, exhibition and small event presentation - of ourselves, our booth, our materials.. and the mistakes we see time and time again. This just touches the surface of the session which will give essential insights to save your blushes, boost your enquiries and ensure those parents and students feel like YOU will look after their education journey.
Who is Dominic Moon?
⛳️ Former PGA golf professional Dominic has over 25 years’ working in media and has worked in the independent schools industry for the last 18 years. He has visited and toured over 300 UK Boarding schools, conducted teacher training, workshops, mystery shoppers, spoken at industry events and now delivers a host of overseas fairs.. He knows a thing or two about in-person events!
Dr Andy Kemp
>> Panelist >>
Epic fails at face-to-face events - how to avoid them
Who is Dr Andy Kemp?
Melanie Burke
>> Panelist >>
Epic fails at face-to-face events - how to avoid them
Who is Melanie Burke?
Melanie is a joy to work with. She has worked in school admissions and marketing for 13 years and is currently the Director of Admissions at Bryanston in Dorset.
Previously She has been a global product marketing manager working for a large multi-national. It was here that her passion for a customer first approach was ignited and she has brought those lessons into the independent education sector. She love boating, country walks and wine! All important after those numerous visits overseas to promote UK boarding to international parents.
What's happening on the day?
(Don't worry, breakfast, coffee/tea/water and lunch with drinks area included)
Agenda is subject to change if we can pack even more in!
| 08:30 - 09:00 | breakfast networking |
| 09:00 - 10:00 | session 1 |
| 10:00 -11:00 | session 2 |
| 11:00 -11:20 | coffee break |
| 11:20 -12:20 | session 3 |
| 12:20 - 13:00 | lunch |
| 13:00 - 14:00 | session 4 |
| 14:00 - 14:30 | session 5 |
| 14:30 - 14:50 | coffee break |
| 14:50 - 15:50 | session 6 |
| 15:50 - 16:00 | closing plenary |
What's happening on the day?
(Don't worry, breakfast, coffee/tea/water and lunch with drinks area included)
Agenda is subject to change if we can pack even more in!
| 08:30 - 09:00 | breakfast networking |
| 09:00 - 10:00 | session 1 |
| 10:00 -11:00 | session 2 |
| 11:00 -11:20 | coffee break |
| 11:20 -12:20 | session 3 |
| 12:20 - 13:00 | lunch |
| 13:00 - 14:00 | session 4 |
| 14:00 - 14:30 | session 5 |
| 14:30 - 14:50 | coffee break |
| 14:50 - 15:50 | session 6 |
| 15:50 - 16:00 | closing plenary |
What happens after 4pm?
We will be able to stay on at Bounce and chat and network informally, or play a few games of ping pong, wonder ball or shuffle board and get your competitive spirit out!
However - the evening drinks, food and games are not included in the No Fluff Fest ticket price and are at your own expense.
We'll be there to chat to you all!
Some No Fluff Fest attendees will be going on to the EnglishUK event (no transport is supplied), which is about 10 minutes away, see the FAQ for more information.
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What happens after 4pm?
We will be able to stay on at Bounce and chat and network informally, or play a few games of ping pong, wonder ball or shuffle board and get your competitive spirit out!
However - the evening drinks, food and games are not included in the No Fluff Fest ticket price and are at your own expense.
We'll be there to chat to you all!
Some No Fluff Fest attendees will be going on to the EnglishUK event (no transport is supplied), which is about 10 minutes away, see the FAQ for more information.
