For small businesses that need to stop 'just reacting' and want to actually take their sales a bit more seriously (but with a smile!) This is for you.
(PS. there's a money-back guarantee too, read on.)
At the end of the day you just want to attract and work with more clients that need you.
Some clients will just find you and buy. But most need help to see if you're right for them, to see if you're keen on their business and to be honest they're busy too - you need to put a bit of effort into it without feeling like you're spamming or being slimy or pushy.
it's your job to help them buy, not their job to hunt you down and beg you to work with them. Let's learn how to do it in an authentic, human way to make everyone's life a bit easier.
If you want to take your business' sales seriously - to underpin consistent growth whilst still being authentic and very much 'you'- you found the right place.
No slime. No spam. No sleaze.
This is a 'grown up' sales skills program that is going to help you ditch the overwhelm and gain control of your leads and sales.
No wolf of wall street stuff, our ethos is authenticity, legitimacy and human-to-human selling.
And I am very aware that you have many other tasks to do, so I will take some time to set you up properly so you can make every sale possible without it being a full-time job or in any way arduous.
No eye-rolling involved!
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I may get excited by sales, but not everyone does. So after a bunch of focus groups with people just like you, and having run the program with several groups, I know I have designed the program to help get you where you need to be.
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You will avoid the guesswork of sales and feel in control
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You will learn benefits-led sales techniques which you'll love and your prospective clients will resonate with. Vital for sales but also your marketing.
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You will learn how to nurture and woo your leads without being pushy at all. What, when and how to follow up will be mapped out and easy to follow.
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You will learn how to attract the clients that are likely to buy (and kindly stop wasting time on those that won’t)
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You’ll learn time-efficient processes that you can do without it feeling icky to keep nurturing your leads to become fans and clients
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We will boil down the steps you need to take consistently, so you can do the sales thing then get on with delivering your fabulousness
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I will even give you a guide to what to do with your day, even if you only have 30 minutes to spend on sales. We'll have guides on what needs to be done weekly, monthly, quarterly and annually so you keep everything ticking over nicely and have a full pipeline. We will get you organised.
Held over 6 weeks, starting 18 October this Cultivating Sales Program includes not just training, but 'office open' time to help you with accountability, questions and queries as you go through the Program so you never get left behind.
This is the Sales Program for you if:
- you're ready to take sales seriously (but all the while loving the program and smiling your way through it)
- you want to sell like an actual human without any sleazy tactics
- you want to set your business up with solid sales foundations
- you want to go from being confused to converting leads into clients
- you're ready to put in some time, this isn't a quick bootcamp/flash activity course. It's going to need you to action the learning for one or two hours each week.
- you may need some accountability - so I have included office hours for this too - so you don't get stuck and can make solid progress. I won't just leave you bemused - I am on hand to help!
Kate says:
"Honestly, it's been an eye-opener for me. It has opened my mind to Sales and made me realise what an important element of my business it is. I tend to be reactive but this gives me ideas for taking the lead."
Jonathan says:
"Nicola is outstanding in all ways on a personal and professional level. As well as being an outstanding and well respected Sales Leader in her own right, Nicola is also a supportive , inspiring and knowledgeable coach and mentor. Nicola has a tremendous warmth about her and is highly approachable and extremely passionate about what she does. Thanks to Nicola I have restarted this sales year with renewed confidence and self belief."
Who the fluff?
Nice to meet you! I'm Nicola Lutz. I am a sales mentor and trainer and you're probably going to want to know that I'm capable of helping you. So here are some of my credentials.
- I have 26 years experience of both selling and sales leadership within small to medium sized companies on B2B and B2C
- I am NOT one of those coaches that have built one success and then hope to share it with you. I work with hundreds of companies bringing them growth. It's all about their success.
- I am a Fellow of the Institute of Sales Management (which means I'm ethical, I follow a code of conduct and as a Fellow, I'm at the top of the field)
- I'm a member of the CPD (Continuing Professional Development) Certification Service, which means my materials meet criteria, basically that I give you good learning outcomes that you can apply.
- I've been nominated for various awards, mainly for mentoring and leadership
- I am a part-time sales director for several companies, so I am 'in the trenches' too. I know what you're facing.
- On a personal note, I speak 4 languages, love to travel but also love coming home to my dream house at the seaside in Whitstable, Kent. I have two teenagers who are fabulous, and a dog called Bilbo who defied all odds after being run over recently and is now being very pampered.
If you have any questions do let me know!
We do all of this using the GROWTH Method (TM).
So what IS the GROWTH Method?
So - what will be happening on the program then?
Our friendly, energetic, safe sessions are held LIVE on Zoom, then the recordings are placed into a learning portal, so if you miss one you can catch up. You also have access to it from that portal whenever you like, so you can catch up when it suits you, and (importantly) revisit it to refresh yourself in the future.
Add to this (and this is where you get much more value that regular group training programs), we have a drop-in implementation and accountability session every other week.
That's where you can come along and actually DO what we worked on earlier in the week. Or a previous week. Whatever you need a bit of a push with, support for or feedback with.
For those that need extra accountability, input and strategy, the VIP option is there for you, too for more one-to-one help.
But, cutting the fluff, what will we ACTUALLY be doing?
Module 1 - G is for GAINS
We look at positive ways to frame what you offer, what benefits (rather than features) your prospective clients can gain so you easily show them the value of your offering. A powerful messaging shift and one that will light you up, and convert the right leads into happy clients.
Module 2 - R is for REACH
We dive into the mind of your ideal clients, we look at their 'pain' and 'gain' points, their hopes, dreams and fears. We look at where they are now so you can reach them perfectly with your messages and find them where they hang out and what will resonate with them.
Module 3 - O is for OFFER
Crafting your messages to convert. Using some example formulae to get you presenting your offer like a pro, without the sleaze. Lacing them in with the REACH and GAIN work we look at how to ‘pitch’ or present your messages, without feeling like you're 'pitching' in the slightest. Learning how to match their needs with your offer in the most natural way. Not only that, we will use a checklist to know WHEN to present the offer so you know you, and they, are ready.
Module 4 - W is for WOOing
Not everyone buys immediately. Some sales can take a while. We learn how to keep them warm, nurture them and how to formulate a no-brainer follow up process map to ensure you leave no lead unturned, but yet stays comfortable for clients, and manageable amongst your other tasks. You leave this session with a clear process map to maximise conversions yet create raving fans, even from those that haven't bought!
Module 5 - T is for TIME
How can we fit 'selling' into our busy days? What tools can we use? How can we make it easy? How can we stay motivated? We answer all of these so you come away feeling like you have a plan that is easy to implement; goals you can actually reach (and that matter to you) and more in control of your sales function.
Module 6: H is for HABITS
We go over healthy, effective sales habits you can establish to grow your business. Setting you up for life. How much time do you need to spend? And what do you do in that time to best use it? We will go over a set of habits according to different amount of time - so if you only have half an hour per day, what do you do? If you have an hour, then what? If you have more - woohooo - then what? Let's get you clear.
+ implement/accountability drop-in session
AS WELL AS THE LIVE TRAINING SESSIONS there will be a bi-weekly implementation and accountability session.
These are for you to come along and work in the group with me to go over anything you're stuck on, or commit to doing the tasks; or role play some aspect or get feedback.
Most programs do NOT offer these. But I have found that sometimes some extra support, reassurance and practice can go a long way so I have added these sessions in for YOU.
It's been amazing what else we can learn in these sessions - all are recorded so you can watch them back, too.
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Slavenka says:
"Nicola gave us focus, inspiration and multitude of professional sales tips, ideas and inspiration.
Nicola is a great leader and expert in her field and very warm and approachable, making everything sound achievable. It certainly gave me more confidence in sales.
I can highly recommend her work. Thank you Nicola"
Jerry says:
"Nicola has become a strong mentor and supporter and someone whom I regularly call on for advice.
I appreciate her no-nonsense, friendly approach, the ideas she generates and the sales expertise she has and have no hesitation in recommending her both as a sales inspiration, and as a supreme mentor who gets results in the most friendly and encouraging way."
Adriana says:
Nicola's extensive business and selling experience gave me great value during the sales training. She is clear, direct and funny. She asks the right probing questions and is not afraid of telling you what you need to hear. She breaks down the sales process and shows you how to sell yourself and your business successfully. As she says, we are all selling something all the time; we just don't realise it.! If you feel you are stuck in a rut or lack confidence when it comes to your business and selling, I highly recommend you talk to Nicola. You won't regret it!
My training has worked for many lovely people like those above. I am so confident that you will increase your sales that I guarantee it'll work. Or your money back.
And here's why I know it will work for you.
- I have been selling 'in the trenches' and leading teams for years, I know exactly what you're facing and how to help you.
- it's not a generic 'cookie cutter' sales training program, I will not treat you as a number, I am fully invested in YOU.
- I deliver the sessions live so you are encouraged to ask, interact, share and comment. This will give you plenty of opportunities to tailor the learning to your own situation.
- I know sometimes we shuffle things to the back of the task list, so the extra weekly implement/accountability sessions are there to help and support you.
- I have been mentoring salesfolk and sales leaders for 26 years, from total newbies to seasoned veterans. It works.
- I am not going to give you a padded out training session each week, this will be the best time you spend if you want to grow your sales.
- This program gives you solid, proven ways to increase your sales - in a way that feels natural. It's as simple as that.
If all this program did for you is..
- significantly increased the number of enquiries that convert into sales - would this be worth it?
- gave you more control over your time to increase your effective sales activity and feeling of accomplishment- would this be worth it?
- created more promising prospects to keep you in regular bookings - would this be worth it?
- stopped you leaking those hard-won leads - would it be worth it?
Yes. Yes it would!
(from the January21 Program)
“It worked really well. And I enjoyed how you timed it. Each week linked naturally into the next week, even though this was all new to me, it all made sense.
I found the informality really nice. I found that we could interlink with each other and you gave us things to practice, I really liked that.
With the tools that you’ve given us I now naturally know how to use different words, language etc, and that the people side of it, IS the sales side of it. So how I can connect, in MY way.” I really liked that.“
(from the October20 Program)
I knew we had to improve our approach to sales and marketing. The problem was I had no idea where to start.
When I saw the details of the service my immediate reaction was it was a big financial commitment for a small company such as mine. I thought long and hard about whether to go ahead.
My conclusion was that either I keep going with the hit-and-miss, unfocused approach to this most important aspect of the business, or we start to put our house in order.
And I'm happy to say, the money and time spent has been my best investment for a long, long time.
Entry closes in..
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Jessica says:
I genuinely feel honoured to know and have the opportunity to learn from Nicola. She has this wealth of knowledge and can deliver it in a way like no other. She has a very special aura that draws people to her and I am just so thankful to have received some of the best advice and lessons from this lovely lady!
James says:
Nicola's natural ability to build rapport, putting her trainees and those she's mentoring instantly at ease is fantastic. She is able to establish strong and meaningful connections, creating an environment that fast-tracks the learning and development of others. Nicola is a true professional, achieving excellent results whilst ensuring those she is working with have a little fun along the way.
Unsure? Got questions?
You can book a quick chat with me to see if this is what you need for your business. If it isn't, or I don't think you're ready, I'll definitely let you know!
