Ever feel like you’re spinning plates, trying to juggle leads, manage a team, and stay ahead in the competitive market? You’re not alone. Many school admissions and marketing teams face these same challenges—plenty of leads but not enough follow-up, a high staff turnover, and the constant pressure of increased competition and client anxiety. Let’s dive into some proven strategies to not only keep those plates spinning but also add a few more without breaking any!

Mastering the Follow-Up Without the Tech Overload

If you donn't have the bells and whistles of high-tech CRM systems, fear not! There's a lot you can achieve with low-tech solutions. According to my book "Spend Less Sell More," the secret is in the follow-up. A straightforward tracking system using a spreadsheet can be just as effective. List all your leads, the last contact date, a few notes on the conversation, and the planned follow-up action. And the next follow-up and so on. It’s about nurturing relationships meticulously and remembering, as I often say,
"Every lead is a seed that can sprout into a fruitful relationship if watered diligently."

Staff Retention Strategies That Boost Sales

A reliable team is your best asset in increasing conversions. High turnover not only costs you in recruitment and training but also in lost relationships and sales momentum. Creating a supportive environment where achievements are recognized can make a big difference. As noted in my book, incentivising performance through bonuses or extra days off - or even an Amazon gift card - can motivate staff and align their goals with your team’s success. Remember, a happy team is your frontline in fostering lasting relationships with clients. Just be very clear on the ACTIONS you want them to take to lead towards the admissions, not just the admissions themselves.

Leveraging Limited Time for Maximum Impact

Time is so valuable. In "Spend Less Sell More," we discuss the Pareto Principle or the 80/20 rule, where 80% of results often come from 20% of efforts. Focus on leads that have shown the most interest or are from a demographic that historically converts well. Prioritise tasks that directly contribute to conversions—like follow-up calls or strategy sessions with potential students and their families. This targeted approach ensures you're not just busy, but productive.

Handling Increased Competition and Anxious Clients

In today’s market, distinguishing your school is more crucial than ever. It’s not just about what you offer, but how you make your clients FEEL. Empathy is key here. Understand the anxieties of parents and students as they make life-changing decisions. Equip your team with the skills to listen actively and respond genuinely. Such empathy not only sets you apart from competitors but also builds trust that translates into loyalty and referrals. It can take just one open-ended, curious and caring question to make them feel more understood and heard, and then lead to the conversion.

Driving Sales through Empathy and Engagement

Tapping into the emotional aspect of the process can significantly enhance your conversions. Connecting on a personal level and showing genuine concern for the client's needs can turn a standard enquiry into a committed family. Use storytelling to share success stories or explain processes. Take a look at the last few emails you sent to prospective clients.. Did they make you FEEL anything? Or just inform you. Make them FEEL understood, confident, excited.. This method not only informs but also creates an emotional bond, making your agency the go-to advisor for studying abroad.

Case Study and Feedback

Incorporating real-world applications of these strategies, let's consider the case of a well-established school admissions team that increased its conversion rate by 17% within 3 months just by implementing a structured follow-up system. Another school focused on building rapport, increasing outbound phone calls by 30%, which in turn increased conversion by 12% within 2 weeks.

Conclusion

Revamping your strategy doesn’t require a complete overhaul—just some tweaks here and there based on tried and tested methods. From improving follow-up practices to enhancing staff retention and empathising with your clients, each step you take builds towards a more robust, effective sales process. Remember, the goal isn't just to sell but to build relationships that last and create stories of success that travel far beyond the initial sale. So, take these tips, tailor them to your unique challenges, and watch as your agency not only meets but exceeds its goals. Here’s to pushing less and yet, somehow, enroling so much more!